Google AdWords
Google Adwords allows businesses to quickly promote their website online without using search engine optimisation techniques. An adword campaign needs to be properly managed because every click costs money and by choosing the wrong words, you are effectively fishing with the wrong bait. Choose the right words that match your products and services and you are more likely to draw customers that are interested in buying your product and service.
| Advantages of Google Adwords |
Disadvantages of Google Adwords |
| Quicker than waiting for SEO. An Ad campaign can be set up and running in a very short space of time. |
Every customer that clicks on an Adword must be paid for. |
| Allows your Ad to be syndicated to speciality websites that allow Google Adwords. You did not have to publish the content for the site but get free exposure and only pay if a customer clicks on your ad. |
Your ad may be syndicated to a website that uses dodgy techniques to entice visitors to click on the ads, meaning you will pay for visitors that may not necessarily be interested in your product and service. |
| Cheaper than other forms of advertising. |
Click fraud needs to be factored in to any cost benefit of using adwords. Not every click is going to be a real customer. Spammers, your competition, students, researchers, automated robots may click on your ad |
| Choose the right keyword phrases and you target a user that is interested in your product or service. |
Choose the wrong keywords or set up your campaign incorrectly and you may end up with a disproportionate number of visitors that may be looking for a "free" solution or are looking for a very different product or service. You end up paying a website visitor that has very little interest in buying your product or service. |
| Premium listings can be more prominent and effective if properly worded |
Right hand side ads, not as prominent as natural search results |
| Landing pages can be created for the advertisiement that lead visitors to specific information about your services. It is harder to use natural SEO techniques to steer website visitors to the correct page that they are looking for. |
Visitor must click on your ad to view more information about your products or servicees. |
SEO Consultant