Search Engine Optimisation Service
The search engines provide users with relevant search results. If search engines did not provide results, people would not use them. Secondary to this, they sell advertising. The main problem with many websites is that they have been poorly coded, lack sufficient content and not enough time has been spent identifying keyword terms and phrases that users would use in search engines. If you have a niche product or service, then you should get good results in search engines for your chosen keyword terms and phrases.
I like to compare search engine optimisation to golf. Playing golf you get you best driving club and you aim for where you want to be. You aim by deciding upon the length of the drive, the wind and other variables and when the ball lands you evaluate its position, choose another club and putt again.
The term search engine optimisation is dubious because you can not possibly maximize search engine traffic unless you had access to Google's database of searched terms. You can only guess the types of words users might be using to find your product and service. You then look at your website statistics and analyse how well you did. You may find that for your chosen search term that even though you rank number one in the world, you only get a handful of visitors a month to your website.
This is one of the greatest lies that website optimisation companies use. They tell you we can get you the number one hit for 'web design australia' and then they never show you the statistics to prove that this result translates to 5 website visitors a month.
Find the correct keyword phrases that are right for your website
Our advice is firstly, do some research. Find out what keywords are right for your website. Targetted keyword phrases are much better than targetting general terms. eg. if you target web design, people who search for this keyword phrase may be looking to learn website design or looking for a website design job and not necessarily searching for a website designer. The power of the internet is connecting people, matching niche products and services and because it is easy to click from one business to another, to do well on search engines means not just getting high rankings but having a site designed and content written that effectively markets your business.
The internet has made the world much more competitive and niche products and services do much better than generic products. After all, why shop online if you can just as easily walk into the supermarket and buy it cheaper. But if your product or service is unique, difficult to find or expensive to buy elsewhere, then your internet sales will boom. Therefore website design is about marketing and companies that take up the challenge of trading in a hyper competitive market will be more likely to stay in business than those that hide their heads in the sand and hope that customers don't start looking online for a better deal.
How do I determine the types of words and key phrases?
Our suggestion is to go to Google and use their search suggestion tool.
This tool will give you an indication of how popular your search term is and the popular search terms that are associated with your chosen word.
You need to play around with this tool and make yourself a list of keywords and phrases that you wish to use on your site.
We also suggest, brainstorming keyword phrases in your organisation.
What next?
Have a look at your website content. Do your keyword phrases appear at all on your website? If they don't, there is not much point adding these terms to your website code. Make sure that your website uses these keyword terms.
You also need to use your keyword phrases in Google and find out what sites are ranking well. Compare your website to your competitors' sites, does your site stack up?
SEO Consultants